From strategy to sales

Making waves on TikTok Shop

Making ripples that lead to revenue.

Who we are.

25 years experience working with some of the biggest e-commerce and consumer brands.

  • Co-founder

    First external hire for TikTok Shop in the UK

    Helped launch Electronics and F&B categories

    Left with >100 in the team

    11 years in E-Commerce

  • Co-founder

    Founder of Plugin Brands - Sales and Marketing Agency in London

    Over 15 years experience in consumer brands

    Founding member of three start up brands

    Expert sales and marketing strategy


What we do?

  • Unique agency campaigns to help launch new brands and drive sales

  • Affiliate network focused on your specific category.

  • Strategy + short video and livestream production capability

  • Lean in to your most successful content to drive sales

Setup - (Month 1)

    • Optimise product listings

    • Set up affiliate + campaigns

    • What are your rivals doing well?

    • Pricing strategy

    • Full day strategy with the team

    • Identify ideas to test

First test video

Launch - (Month 2)

    • Help build in-house set up

    • Run brands first live

    • Identify 10 creator partners

    • Run small test affiliate campaign

    • Take part in monthly agency led campaign

    • Exclusive livestream/affiliate access

Hit first sales milestone

Grow - (Month 3)

    • Identify areas that have been successful

    • Double down!

    • Sell more and more with each live

    • Aim to get brands running weekly lives

    • Roll out targeted campaign to 50+ creators

    • For top performing content invest in paid boost

X-Fluencer Campaign (July ‘25)

  • 20 Top Creators

  • 30 Brands

  • A brand focus a day for a month

  • Huge exposure across brands and creators

  • Big prize pot for top content

  • Helping multiple brands kickstart TikTok growth

We don’t just ride the algorithm,
we make waves.

Creators

Come and work with us

Brands

Accelerate your growth